Ski Holidays 2010 - Is it Better to Book Early?

There has been a lot of articles and press releasesa fraction of the cost of the tour operator. In these
written about when to book next season's skidays of the "internet savvy" holidaymaker, it doesn't
holidays. Many of these have reported that theretake very long to package the rest of your holiday
could be a complete lack of accommodation becauseindependently, with airport transfers and outside
large tour operators have cut the number of chaletscatering. The result? A ski holiday at a fraction of the
they are running. The industry advice is (rathercost.
unsurprisingly) "book early or face disappointment".A booking agent in Chatel reported:
Is there any truth to these statements, or is it just"Just because large tour operators have reduced the
spin/pr from within the ski industry to try andnumber of chalets that they offer, doesn't mean that
encourage people to book early for what could be athere will be less chalets to rent. On the contrary,
difficult season?there are now a large number of chalets available
Some of what is written is in fact true. A number ofwhich were previously tied in to expensive contracts
tour operators have significantly reduced the numberwith tour operators.
of catered chalet holidays they are will offer. So aIn our resort, one catered chalet tour operator
customer who usually holidays with a particulardecided not to continue for next winter. This meant
operator may find that there is less availability withthat there are now less catered chalet holidays
that operator during winter 2009/2010.available. However, most of the ski chalets which
However, what most of these articles and presswere rented by the company are now available with
releases have failed to point out is that althougha number of different booking agents, in many cases
chalets may have been dropped by a particularat a lower price."
operator, these properties still exist and in mostOf course, the main New Year and half term weeks
cases, the owners still want to rent them out.will be booked up early. However, if you have
Generally, booking a ski chalet through a large tourflexibility over which date you can holiday, then
operator is not the cheapest way to take a skirather than having reduced supply, this coming winter
holiday (although many like the security which thismay well see a number of increasingly desperate
affords). Because these operators often have largeproperty owners slashing rental prices in order to get
overheads, they are unable to offer chalet holidayssome bookings. The truth is, no one knows for sure,
as cheap as owner run businesses. So if a chaletbut there is certainly no need to panic and book an
owner finds his or herself without anyone rentingearly holiday just because the ski press has told you
their chalet, they will offer it for rent direct, often atto!