| Family specialist Esprit announce prices will rise; | | | | you search hard enough you will likely find a company |
| Holiday giant TUI, which sells skiing holidays under | | | | that provides your perfect winter holiday. |
| Thomson, First Choice and Crystal brands has | | | | Chris says "The Independent chalet market offers |
| dropped one in five chalets next season. What then | | | | consumers a greater choice of winter holiday |
| for the independent chalet market? | | | | experiences. For example, our modern chalets are |
| In response independent chalet company | | | | filled with snowboarding art; XBox 360's in all |
| rudechalet(TM) announce a 17% increase in capacity | | | | bedrooms; a Burton Snowboard Test Centre; media |
| and minimal price adjustments. Chris Lavender | | | | centers and table footballs. Our business appeals to a |
| (rudechalets(TM) director) says "We have not | | | | certain demographic that until we started in 2003 did |
| increased our half term prices and have made only | | | | not have this option." |
| small adjustments to our pricing structure that will | | | | Chris believes that the independent market is going |
| increase our average selling price by £10.00" | | | | to increase further as we move out of the downturn |
| The independent winter travel market has | | | | as consumers search harder for greater value and |
| experienced significant growth over the last five | | | | word of mouth continues to spread the benefits. |
| years as low cost airline routes increased and more | | | | He adds "Not all independent chalet companies are |
| people opted for a change of lifestyle. Each new | | | | faring as well and advises that you should seek out |
| independent chalet business brings new ideas and | | | | the more established companies which offer credit |
| personal touches to a basic formula. Therefore, if | | | | card payment facilities. |