| CPA marketing and other forms of affiliate marketing | | | | you are paying a set rate whenever a visitor sees |
| can have a tough learning curve, but there is one | | | | your ad. Depending on the ad rates, you could end |
| method of promoting offers that is about as close as | | | | up getting very cheap clicks. |
| you can come to “copy and paste.” | | | | Traditionally, advertisers have had to pay advertising |
| Sound too good to be true? It almost is, but it’s | | | | agencies to design advertising campaigns for them. |
| completely legitimate, and experienced marketers | | | | However, many companies with affiliate programs |
| have been making fortunes with it for years. What is | | | | are now providing their affiliates with pre-made |
| this mystery technique? Media buys. | | | | banner ads in various different standard sizes for |
| The term “media buys” is far from new. For | | | | free, either directly or through an affiliate network. |
| many years, it has been used to describe the | | | | As the affiliate, this means that all you have to do do |
| process of purchasing advertising in traditional print | | | | get started promoting affiliate and CPA offers with |
| magazines and newspapers, or on radio and television. | | | | banners is literally cut and paste a snippet of code. |
| Although these are still perfectly viable advertising | | | | Cut, paste, and you’re done – no need to |
| mediums, the Internet is the new hot commodity in | | | | wrack your brain to come up with ad copy, spend |
| the advertising market, and holds opportunities for | | | | hours in Photoshop or write any code. It has all been |
| marketers without the deep pockets needed to | | | | done for you. |
| advertise elsewhere. | | | | Of course, just like any other kind of offer |
| Essentially, “media buys” involve buying | | | | promotion, there are tricks of the trade that |
| banner advertising space on websites, with the cost | | | | substantially increase your odds of success, and while |
| depending on the website’s prominence and | | | | you can simply jump in and hope for the best, you |
| traffic, the size of the advertising campaign, the | | | | are far better off learning from a professional who |
| times at which the banners are to be displayed, and | | | | has tested and tweaked techniques for maximum |
| other criteria. Payment for these ad campaigns is | | | | profits. The course will show you the ins and outs of |
| usually calculated on the basis of “CPM” (cost | | | | media buys and allow you to hit the ground running |
| per thousand impressions), meaning that unlike PPC, | | | | with confidence. |
| where you are paying each time your ad is clicked, | | | | |