| When you sell on eBay, it's important to know | | | | however, that most of these buyers will only |
| how to take advantage of the kinds of markets | | | | buy from you once. |
| you encounter in the different seasons. As a | | | | |
| rule, the summer months are slow and the | | | | Selling Off-peak. |
| winter period is fast, but there's more to it | | | | |
| than that. | | | | For the rest of the year, the market is far |
| | | | slower. Don't worry though - you can still |
| It Depends What You're Selling. | | | | make money. It's a little like being a |
| | | | stockbroker: you can make money whether the |
| Your sales won't necessarily be slower in the | | | | market is good or bad, if you know what |
| summer than in winter - they might just be | | | | you're doing. |
| different. If you're selling sports | | | | |
| equipment, for example, you'll probably find | | | | Remember that your target market is a little |
| that surfing gear sells in summer while | | | | more 'expert': you're mostly selling to |
| skiing gear sells in winter. You should make | | | | people who know what they're buying, and know |
| sure you are aware of any seasonal variations | | | | what they want to pay. Cater to this by |
| there will be in your particular market, and | | | | providing a service suitable for these |
| plan in advance to take advantage of them. | | | | customers. Show that you know what you're |
| | | | selling and sell things consistently and |
| Selling in Peak Season. | | | | you'll have people coming back again and |
| | | | again. |
| The holiday season is eBay's peak, and the | | | | |
| best time to be selling on eBay - the | | | | Here's one extra tip that you might try. If |
| December rush is relatively short, but if you | | | | you know of items that have a consistent |
| play it right then you could make half your | | | | value, it might be worth buying up as many as |
| year's profit over those few days. | | | | you can cheaply in the summer, storing them |
| | | | for half a year, and selling them during the |
| In the holidays, people are looking for | | | | winter rush. If you're willing to give over a |
| presents, and eBay run more advertising than | | | | little space for storage, you can make a lot |
| usual targeted towards buyers, not sellers. | | | | of profit for little effort. After all, you |
| Target your auctions more towards new users | | | | don't even have to take the items out of the |
| than experienced ones, writing | | | | packaging the last seller put them in. |
| easy-to-understand descriptions. If you have | | | | |
| any items that are in demand, try listing | | | | If you've tried searching for a few more eBay |
| some at auction and some with high But it Now | | | | tips using the big search engines like Google |
| prices, to see what works best. | | | | and Yahoo, then you might have come across |
| | | | someone offering to sell you all the secrets |
| The chances are you'll be surprised when the | | | | of eBay success for a 'low, low price'. In |
| Buy it Now auctions go almost instantly and | | | | the next email, I'll let you in on their |
| the auctions rack up bids like nobody's | | | | little secrets for free. |
| business. It is important to remember, | | | | |