| Data VisualizationData visualization seems to be the | | | | specifically to meet business needs. Not only can |
| trend of 21st century business. Since the internet has | | | | inventory be tracked and managerial statements |
| taken a leading role in everything from information to | | | | compiled, but businesses can effectively convey large |
| advertising to commerce, companies use interactive | | | | quantities of information to consumers in a |
| data visualization to reach out to consumers.Data | | | | non-intimidating way.Consider the following |
| visualization reaches into every aspect of business. | | | | examples:Airlines continually use business mapping |
| Sales reports, inventory management, financial | | | | software in order to create data visualization that is |
| reports, and more are created with data visualization | | | | user friendly and consumer interactive. Consumers |
| tools which make information interactive.By | | | | can drill down through flight information as well as |
| interactive, I mean that a user can click on a piece of | | | | through seating information. With data visualization, |
| information displayed in order to learn more details | | | | created from business mapping software, the airlines |
| about it. This is called drilling down into an interactive | | | | allow consumers to interact with the airline over the |
| map. Data visualization is created with mapping | | | | internet.With respect to researching information from |
| software and provides real-time, interactive | | | | annual snowfall at your favorite ski resorts to the |
| information to users. This brings businesses and | | | | average per capita PhD population in Kochi, India, |
| consumers together over the internet.Interactive | | | | interactive data visualization presents even complex |
| MapSo how does this all come together? The answer | | | | levels of information in a digestible manner.Think |
| is interactive mapping. An interactive map is just that, | | | | about what data visualization can do for businesses. |
| a visual display that is interactive. Businesses use | | | | Businesses already take advantage of mapping |
| interactive maps, interactive charts, and other forms | | | | software to track multiple levels of consumer |
| of interactive mapping to interact with consumers | | | | information, even to the point of recognizing |
| and with departments within the business.Tracking, | | | | purchasing trends among middle-aged blue collar |
| reporting, and a myriad of other possibilities are now | | | | working men at a branch in Broken Arrow, |
| available to businesses to help them share information | | | | Oklahoma.Joe Miller is an author of informational |
| and open up more business transaction.Mapping | | | | articles and online advertisements on business, |
| SoftwareBusiness mapping software was built | | | | technology, and health. |